Efficiency Analysis of Marketing Organizations with Interconnected Departments
نویسندگان
چکیده
منابع مشابه
Efficiency Analysis of Marketing Organizations with Interconnected Departments
Efficiency analysis is commonly used to assess and compare the productivity of similar decision-making units (DMUs). In this research, we broaden the applicability of efficiency analysis to situations where each DMU comprises interconnected sub-DMUs (e.g., departments). Extant research espouses that embracing the connectedness between subDMUs (e.g., marketing–sales interface, marketing–R&D inte...
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ژورنال
عنوان ژورنال: Customer Needs and Solutions
سال: 2014
ISSN: 2196-291X,2196-2928
DOI: 10.1007/s40547-014-0014-z